Together, Fresh Medical partners with healthcare organisations from strategy and market access through to education, capability and sustained adoption — ensuring growth initiatives are implemented effectively and with impact.

Meet the Team

Market Access, Launch & Partnerships

JP leads Fresh Medical’s market access, launch and partnership advisory across ANZ and APAC.

He works with MedTech, Pharma and healthcare organisations to design and execute market entry, expansion and growth strategies in complex, regulated environments. His experience spans distributor and partnership models, commercial readiness, launch sequencing and regional stakeholder engagement across APAC.

JP specialises in:

  • APAC market entry and expansion strategy

  • Distributor and partnership model design

  • Commercial and launch readiness

  • Regional stakeholder and partner engagement

  • Growth strategy for scaling healthcare businesses

JP is known for his pragmatic, relationship-led approach and his ability to navigate APAC market complexity while aligning commercial ambition with local execution realities.

He works closely with executive and commercial teams to accelerate access, execution & results.

Capability, Education & Transformation

Tabs leads Fresh Medical’s capability, education and transformation advisory.

She brings senior leadership experience designing and scaling education, skills and capability frameworks across complex healthcare organisations in ANZ and APAC. Her work focuses on ensuring change is implemented compliantly and in a way that impacts internal teams and healthcare professionals.

Tabs specialises in:

  • HCP education and KOL engagement strategy

  • Internal capability and skills pathway design

  • Launch and adoption readiness

  • In-field execution plans and metrics

  • Compliance-aware education governance

She works alongside Medical, Commercial and Education teams to align strategy, capability and adoption — particularly during periods of growth, restructure or portfolio change.